Search Engine Optimisation
Search Engine Optimisation (SEO) is more than just keywords: it’s about content, structure and technical optimisation. We focus our SEO services around two core elements: –
On-page SEO
- Making sure your content serves the right target audience
- Content is optimised for search terms
- Content has sufficient headings, images and links
- Meta descriptions and titles are optimised
- URLs are friendly and the site structure is easy to follow and navigate, reducing the overall number of clicks to find the information
Off-page SEO
- Increasing your domain authority and page rank
- Increasing your external links to the site with high-quality relevant websites
- Building trust and reducing your overall bounce rate
- Ensuring maximum exposure across directory listings including Google Knowledge Panel
- Website monitoring and maintenance with technical aspects
- Ensuring all 404 errors are correctly redirected with 301 redirects
- Monitoring and improving site loading times