Search Engine Optimisation

Search Engine Optimisation (SEO) is more than just keywords: it’s about content, structure and technical optimisation. We focus our SEO services around two core elements: –

On-page SEO

  • Making sure your content serves the right target audience
  • Content is optimised for search terms
  • Content has sufficient headings, images and links
  • Meta descriptions and titles are optimised
  • URLs are friendly and the site structure is easy to follow and navigate, reducing the overall number of clicks to find the information

Off-page SEO

  • Increasing your domain authority and page rank
  • Increasing your external links to the site with high-quality relevant websites
  • Building trust and reducing your overall bounce rate
  • Ensuring maximum exposure across directory listings including Google Knowledge Panel
  • Website monitoring and maintenance with technical aspects
  • Ensuring all 404 errors are correctly redirected with 301 redirects
  • Monitoring and improving site loading times