Pay-Per-Click (PPC)

Google AdWords and Bing Ads enable you to bid on specific keywords in search engines, giving you the opportunity to target potential buyers. The effective use of pay-per-click can deliver strong returns for your business, increasing conversions and turnover. However, poorly managed pay-per-click can be an expensive financial black hole.

Impact Digital Marketing deliver high quality pay-per-click planning and management. We will ensure that you get the absolute maximum out of your pay-per-click investment.

Our pay-per-click services include: –

  • Pay-per-click campaign setup in Google AdWords
  • Keyword research
  • Setup ad groups (keywords and bid prices)
  • Preparing adverts for approval
  • Establishing key conversion goals and monitoring processes
  • Competition review
  • Split advert testing and ad groups management
  • Adjusting campaigns to increase click through rates and reduce cost per click
  • Increase return on investment by improving conversions
  • Monitoring key performance indicators
  • Reporting and recommendations