Email Marketing and Automation

With the constant advancement in digital marketing, traditional email marketing platforms have become less effective. To succeed in today’s market, marketers need a digital marketing solution that’s rich in features and functionality, has integration capabilities to websites, analytical packages and CRM systems at an affordable cost.

Marketing automation built for marketing professionals

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation – without the complexity big enterprise systems impose.

Why use the Act-On marketing automation platform?

  • Track visits to your website with IP tracking
  • Track each prospect’s activity from initial engagement and conversations to closed sales
  • Build client relationships throughout the customer lifecycle
  • Send automated campaigns based on behaviour and engagement levels
  • Report on campaigns from high level overviews to detailed drill-downs

Moving beyond basic email marketing functionality, our subscription service to marketing automation allows you to utilise: –

  • Visitor Tracking

    Track visitor IP addresses for more meaningful insight into your customers that visit your website.

  • Email Marketing

    Send instant email campaigns and gain insight in real-time on key statistics including deliverability, open rate, click through and more.

  • Surveys

    Gather feedback from your customers with an automated survey after they complete a purchase, submit a contact form or respond to any other call to action.

  • Notifications and Alerts

    Gain alerts and email notifications when prospects complete a desired action, helping you and your sales teams to become more proactive.

  • CRM Connectors

    No modern marketer likes to manage multiple databases with outdated contact data. Integrate Act-On to your CRM system with our prebuilt connectors for Microsoft Dynamics CRM, Salesforce, NetSuite and SugarCRM.

  • Contact Forms

    Integrate web forms into your website to capture all submissions in one system.

  • Automated Campaigns

    Send automated email campaigns to target groups based on behaviour, lead scores and engagement levels around the clock.

  • Competitor Tracking

    Benchmark your marketing against your competitors across the web. Gain insight into SEO and social media metrics.

  • Integration

    Seamlessly integrate your marketing campaigns with other platforms such as Cisco WebEx and Citrix GoToWebinar. Ideal for campaigns geared around webinars and seminars that require you to manage registrations and attendees.