Content marketing is the process of publishing attractive, engaging content that your target audience values at the precise moment they need it in order to nudge them along the buying process. Because of increasing levels of online content ‘noise’, businesses that are serious about competing need to up their game and deliver the best content and ever-better customer experiences.
At Impact Digital Marketing, our research and planning process ensures that we are very aware of who your audiences are in terms of who would buy from you, which sites would link to you, and also who would like and share your content. We use tools to identify popular content formats and appropriate channels so we can produce a 3-6 month tactical plan encompassing what content will be published, where, when and how this will be promoted through social, outreach, digital PR and so on.
Benefits of Content Marketing include: –
Earn relevant links
Reach and engage the right online audiences
Increase traffic to your site
Increase leads and conversions
Build awareness of your brand
Establish expertise, credibility or thought leadership
At Impact Digital Marketing we like to think differently to other agencies, and we look at the whole picture when it comes to presenting your brand online. We believe that, whilst focusing on one element can bring results, an integrated approach allows us to get the best out of digital for our customers.
Impact Digital Marketing Ltd
29 Throgmorton Street,
London EC2N 2AT