Content Marketing

Content marketing is the process of publishing attractive, engaging content that your target audience values at the precise moment they need it in order to nudge them along the buying process. Because of increasing levels of online content ‘noise’, businesses that are serious about competing need to up their game and deliver the best content and ever-better customer experiences.

At Impact Digital Marketing, our research and planning process ensures that we are very aware of who your audiences are in terms of who would buy from you, which sites would link to you, and also who would like and share your content. We use tools to identify popular content formats and appropriate channels so we can produce a 3-6 month tactical plan encompassing what content will be published, where, when and how this will be promoted through social, outreach, digital PR and so on.

Benefits of Content Marketing include: –

  • Earn relevant links
  • Reach and engage the right online audiences
  • Increase traffic to your site
  • Increase leads and conversions
  • Build awareness of your brand
  • Establish expertise, credibility or thought leadership
  • Foster trust and credibility
  • Develop brand advocates
  • Manage your online reputation