Why Outsource to a Marketing Agency?

Outsourced Marketing Agency

A strong marketing campaign can drive a business forward into new and profitable areas. The problem is, most businesses are unable to maintain the level of commitment required. This is where an outsourced marketing agency comes in.

A problem many business owners suffer from is the belief that they can do it all themselves. Whilst that driven attitude may have worked well in other areas, successful marketing efforts require time, energy and knowledge that realistically can’t be achieved by a business without a decent sized internal marketing department. In particular, SMEs and new start-ups struggle significantly with implementing the sort of marketing strategy necessary in order to grow.

Using an outsourced marketing agency provides a number of key benefits to your business: –

Gaining a Second Perspective

Business owners naturally tend to have a very driven mindset when it comes to running things. This focused attitude is usually how they worked their way into owning their own business in the first place, which is all well and good in the beginning. However, when it comes to growing a business, widening that perspective becomes crucial.

The marketing expertise and advice you can gain from an outside agency will give you ways and means of moving forward that you may not have considered before, and are unlikely to be able to carry out by yourself.

As a marketing agency, we specialise in taking what works and applying it in a way that is unique to your business. This helps you stand out from the crowd, and prevents you from simply adding to the noise.

Focussing on Your Key Business Drivers

The level of focus and dedication required to implement a successful marketing strategy is far more than most people realise. This means time taken away from other areas of the business which require attention, which potentially creates issues of its own. This effect is particularly felt when you’re unfamiliar with how to actually carry out marketing activities. Remember, it is much, much more than simply posting the occasional tweet.

Dedicating More Time to Getting it Right

Without applying the correct level of dedication to your marketing strategy, you will be wasting the time and money that you do decide to put in. An external marketing agency can dedicate all the time and energy required to create and develop a successful marketing strategy, providing businesses with measureable results that they can work with.

Engaging with the Experts

The marketing landscape is always changing. The actions which worked last year may be completely ineffective this year. So how do you adapt? Which systems do you need to use? How should you use them? The systems behind modern marketing activities can be very complex and confusing, especially if you’re trying to manage them all by yourself and without the proper training.

As a dedicated marketing agency, we have years of professional experience in the day-to-day operational use and management of these systems. Not all businesses have the same marketing needs. We believe that this should be reflected not only in the systems that they use, but also in how they use them.

Knowing how to get the most out of these systems can be difficult. However, as a marketing agency we have experience in taking them and deciding which ones are appropriate for your business, as well as how you can best make use of them.

Achieving Cost Efficiencies

When trying to manage marketing activities internally, a problem many business owners and managers end up creating for themselves is swamping dedicated marketing resources with non-marketing-related activities, or activities that don’t seem as important at the time.

Maintaining Consistency

An essential element of effective digital marketing is consistency. Doing things in fits and starts will not allow you to achieve the results you’re looking for. If you don’t carry out digital marketing activities as a matter of routine, get someone else to do them for you.

Driving Your Business Forward

As one of the most important areas of the modern business, you need to make sure that your marketing needs are carried out as effectively and professionally as possible.

Do not limit the potential success of your business by attempting to do it all yourself. Consider outsourcing your marketing to an agency that is capable of meeting the demands of the business.

For more information, please feel free to contact us.

Ryan Sedgwick
Managing Director & Marketing Consultant at Impact Digital Markeitng
A Chartered Marketer, Ryan has gained extensive B2B and B2C marketing experience working across a broad spectrum of industries. Having graduated with a Masters in Marketing Communications from the University of Huddersfield, Ryan successfully utilises his skills and knowledge to effectively support businesses in getting the most from their marketing investments.