Six Tips to Promote Your Website

Blog Post - Six Tips to Promote Your Website

So, you’ve built your new website and made it available to the world. But how do you get visitors to come to you? This blog gives you six tips to promote your website.

What do you think about when you’re building and managing a website? The sitemap? Which web design agency to use? The content management system that sits behind it? These are all important considerations. However, they will all be for nothing if you don’t have a steady stream of visitors coming to your website and engaging with your content.

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At Impact Digital Marketing, we believe that it is essential to promote your website if you want to get the most from it. There are a number of ways to achieve this; some are straightforward, and others will take an investment in time and resource. In this blog we will give you six tips that will help you to promote your website.

Six Tips to Promote Your Website

If your Google Analytics results aren’t where you want them to be, consider these six tips to promote your website and drive engagement: –

  1. Optimise Your Content. Is each page of your website content optimised to ensure that it ranks in organic searches? Take time to review your content for each webpage, and think about what search terms will lead visitors to come to that page. The most appropriate search term should be used as a focus keyword.
  2. Produce Good Quality Content. It sounds straightforward, but you should produce good quality content that engages with your intended audience. This is a key method to promote your website; not only will people visit, but if the content is relevant and well written they will come back for more.
  3. Online Advertising. Whether its banner adverts, pay per click, or one of any number of channels available, online advertising helps you to effectively promote your website. Consider the online advertising methods that are most relevant to your target audience, and partner with a digital marketing agency for support if you need to.
  4. Social Media Marketing. Social media marketing is a great way to drive visitors to your website. The social media channels that you focus around will depend on your business; Twitter and Instagram are popular for B2C businesses, whilst LinkedIn is the de facto choice for the B2B market.
  5. Digital PR. Effective PR is no longer consigned to the world of print media. Digital press releases can drive traffic to your website. Getting relevant media sources to link back to you is great for exposure to the appropriate audience.
  6. Email Marketing. When it’s done right, email marketing can be a powerful tool to help promote your website. Utilise marketing automation to ensure that you target the right people, at the right time, with the right messages.

Increase Website Traffic and Engagements

Modern websites are not static information repositories. In order to effectively promote your website, you should actively seek to increase traffic and the engagements that visitors bring. In this blog post we’ve given you six tips to promote your website, and for most businesses these are all valid steps that should be taken into consideration.

Any method you use to promote your website should be deployed and managed carefully and effectively. If you would like support, Impact Digital Marketing can help; we have a proven track record of increasing customers’ website traffic and engagements. Contact us if you would like to find out more.

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Ryan Sedgwick
Managing Director & Marketing Consultant at Impact Digital Markeitng
A Chartered Marketer, Ryan has gained extensive B2B and B2C marketing experience working across a broad spectrum of industries. Having graduated with a Masters in Marketing Communications from the University of Huddersfield, Ryan successfully utilises his skills and knowledge to effectively support businesses in getting the most from their marketing investments.