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SEO Trends Expected In 2017

SEO Trends 2017

With 2017 just 15 days away, Search Engine Optimisation (SEO) practitioners are predicting the next big thing ready to sweep across the digital marketing industry.

A recent article on Search Engine Land caught my eye when reviewing the changes to SEO in 2016. As a digital marketing agency, we’ve seen many changes this year that have had positive (and some negative) impacts on search.

Developments in SEO this year (2016)

  • Google started prioritising HTTPS over HTTP sites in a bid to promote secure content over non-secure content.
  •  Google’s algorithms (Panda, Penguin, Hummingbird, and Pigeon) moved away from several updates per year to rolling out daily updates.
  • Backlinks are still important for ranking (always remember quality over quantity).
  • Social ‘signals’ became part of the core algorithms helping to influence your web rankings.
  • RankBrain was rolled out earlier this year in the context of the Hummingbird algorithm, aimed more at machine learning. This is now used to sort through billions of pages it has in its index, and it determines which are relevant for search queries.
  • Longer content ranks better than shorter content.
  • Site speed became a major factor for increasing your competitiveness.
  • Google launched a new update codenamed ‘Possum’ targeted at local SEO.

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So, we’ve seen quite a lot of changes this year. But more importantly, what’s next for SEO in 2017?

SEO Trends Expected in 2017

We already know that from January 2017, Google is placing more emphasis on the Mobile First Index. This means that it’s now more important than ever to serve your users with a mobile responsive website.

Other trends expected for 2017, courtesy of Search Engine Land, include: –

  • More emphasis on optimising for user intent (knowing more about your target audience than ever before).
  • More focus on structured data markup or ‘schema markup’ to improve relevance in search result pages (SERPs).
  • More strategic focus on cross-channel marketing, targeting users with relevant ads/content across multiple channels such as social media, email etc. conveying consistent messages.
  • Increased mobile growth; as we already know, the number of mobile searches has surpassed desktop searches.
  • Voice search will start to gain more ground. Yes, innovators are looking at moving beyond voice recognition (Siri, Google Now, Cortana) into voice understanding.

What Next?

To find out more about SEO, how you can improve your website rankings (staying within the best practices of Google), and increasing your digital footprint, why not contact us for a free consultation? We specialise in providing SEO for all kinds of business.

Ryan Sedgwick
Managing Director & Marketing Consultant at Impact Digital Markeitng
A Chartered Marketer, Ryan has gained extensive B2B and B2C marketing experience working across a broad spectrum of industries. Having graduated with a Masters in Marketing Communications from the University of Huddersfield, Ryan successfully utilises his skills and knowledge to effectively support businesses in getting the most from their marketing investments.