How to Enhance Your Post-Purchase Engagement Strategy

Post-Purchase Engagement Strategy Blog

A great consumer journey doesn’t end with the purchase of a product or service. Enhance your post-purchase engagement strategy and turn consumers into advocates.

The continuing decline of high street retail, along with the seemingly unstoppable rise of online shopping, are combining to change the way that businesses interact with consumers. Smart ecommerce stores are becoming wise not just to the ways in which they can attract consumers, but also to how they can engage with them after they’ve completed a purchase. Post-purchase engagement is proving to be a key differentiator for businesses that really want to get ahead. In this blog post, we’ll take a look at how you can enhance your post-purchase engagement strategy, and turn one-off consumers into loyal advocates for your business.

Great Post-Purchase Engagement

Whether you’re an online business or a brick and mortar store, it’s often great post-purchase engagement that makes consumers not only come back for more, but also become advocates for your business. If you’re wondering how you can enhance your post-purchase engagement strategy, here are some tips:

  • Offer rewards. Whether it’s a discount for introducing friends and family to your products and services, or a loyalty reward scheme, consumers will come back if they like what you do, and you offer reward schemes that make it worth their while.
  • Provide help and assistance. For certain products and services, aftercare is key. You may want to consider offering instructional videos on YouTube, or creating a forum for likeminded consumers to provide tips and advice on how to get the best from your products.
  • Make it easy to re-order. If you’ve already bought something once, you want it to be even easier to buy it the second time. As long as you’re staying within GDPR guidelines, help your consumers by offering pre-filled forms and easy routes to re-purchase.
  • Send thank you notes and surveys. If a consumer has had a really good (or bad…) experience with your business, give them an opportunity to tell you about it. A simple post-purchase thank you note and survey will make the consumer feel valued, and will give you great insight into where you’re doing well and where there’s room for improvement.
  • Invest in social media. Whether you like it or not, people will be talking about your business online. Don’t bury your head in the sand – invest in social media, and play an active part in the conversation. Social media is often the most direct link between your business and the outside world; make sure that you get the most from this powerful tool.

Enhance Your Post-Purchase Engagement Strategy

An effective post-purchase engagement strategy is an essential element of any online retailer’s overall digital marketing strategy. If you’re an online retailer and you’re looking to implement post-purchase engagement best practices, Impact Digital Marketing can help. Contact us if you’d like to learn more.

Ryan Sedgwick
Managing Director & Marketing Consultant at Impact Digital Markeitng
A Chartered Marketer, Ryan has gained extensive B2B and B2C marketing experience working across a broad spectrum of industries. Having graduated with a Masters in Marketing Communications from the University of Huddersfield, Ryan successfully utilises his skills and knowledge to effectively support businesses in getting the most from their marketing investments.