PPC Shortcuts to Make Your Life Easier
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Five PPC Shortcuts to Simplify Your Life and Save Time

PPC (Pay-Per-Click) advertising is a great way for organisations of any size to target potential buyers and create more visits to their site in a non-organic way. However, with incorrect management it can prove costly and time-consuming. It’s…
A list of the benefits digital PR can bring to your business.
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Six Examples of How Digital PR Can Benefit Your Business

The vast number of digital tools we now have at our disposal for interacting with our market is phenomenal. From blogging to vlogging, a consistent digital PR campaign can truly benefit a business. Surprisingly in this day and age some people…
Tips for Increasing Your Email Campaign Deliverability
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5 Tips for Increasing Your Email Campaign Deliverability

Email campaigns give us a low cost means of delivering our message to a wide audience. The deliverability of these campaigns can be limited by a number of issues. When it comes to determining the quality of your emails, email service providers…
5 Ways to Improve Your SEO
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Five Quick Tips to Improve Your SEO

With search engine optimisation being such a vital and yet sometimes overwhelming component of an effective website, we’ve brought together a few quick tips to improve your SEO. Along with this blog post we recommend that you check our other…
Responsive Website

Why You Need a Responsive Website

Consumers are increasingly browsing - and buying - on smartphones and tablets, not traditional web browsers. Forward-thinking businesses are responding to this by building responsive websites which improve user experience and increase conversions. A…
Social Media Marketing | IDM
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Getting the Most from Social Media Marketing

The number of organisations making use of social media is growing at a rapid rate. However, not everyone seems to know how to utilise social media marketing effectively. Unfortunately, creating a Twitter account and posting the occasional…
What is SEO?
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What is SEO and Why is it Critical for an SME?

You've probably heard a number of people talk about SEO in reference to websites and blogs. But what actually is SEO, and why is it important? SEO (or search engine optimisation) is the process of increasing the visibility of a webpage on the…