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Five Quick Tips to Improve Your SEO

5 Ways to Improve Your SEO

With search engine optimisation being such a vital and yet sometimes overwhelming component of an effective website, we’ve brought together a few quick tips to improve your SEO.

Along with this blog post we recommend that you check our other blog post for more information on SEO.

1. Keyword Friendly Titles

Creating a keyword friendly title involves more than just taking your keywords and throwing them all together in some random order.

It is important firstly that you do not keyword stuff any title with as many as you can. This can not only dilute the importance of the keywords, but search engines will realize you have done it and penalize you accordingly, actually negatively impacting your ranking. These keywords should also be relevant to the content they precede, as search engines will look for them in the text.

In order to keep the titles as user-friendly and as readable as possible, you should never use more than 70 characters. The easier it is to read, the better. In cases where you think you’re using too many characters, pipes can be used rather than conjoining words such as ‘and’ in order to create a much more specific and readable structure. It is also best to position these keywords from left to right in order of importance to the page they refer to. And remember, title tags should not be duplicated across pages as this will negatively impact search page ranking.

2. URL Structure

Keeping a simple, accurate, interesting and relevant URL structure makes it far easier for humans to read and understand where they are on a website, something search engines look for when ranking pages. For instance, you should try to avoid using the default URL you are usually given for a page, instead electing for a structure that is readable to humans. For example, try to avoid something that looks like this:

http://www.mywebpage.com/index.php?-8972:dchc-iisn00d=9mmd93+9j3jp2467

And instead, use something much cleaner such as this:

http://www.mypage.com/store/procuct-name

Making use of breadcrumbs can also be a useful tool. Whilst not directly linked to SEO, this will improve user experience by making it easier for users to navigate the website, thus lowering the bounce rate which will improve SEO.

One last tip for URL structure is to try to have no more than two dynamic parameters. Having more may lead to poorer performance from the site and therefore damage user experience, increasing bounce rate.

3. Meta Descriptions

These are small descriptions of the page being linked to that you will often see appear below the title of the page on SERPs.

They are essentially used as advertising for the page they link to. For this reason, it is important that they are as compelling as possible so as to attract users through to the website. Remember, it does not have to be exactly the same as what is on the page. Including relevant keywords in the content of the description will also score you brownie points.

What many people don’t realize is that including double quote marks in the text will end the description on the results page. In fact, it is best to avoid any non-alphanumeric characters as these can sometimes affect the way the text is displayed.

4. Include an Optimised Image

A picture may be worth a thousand words, but not to Google.

It is important to use the correct file name, including keywords, to help search engines understand what your image contains, as unlike us they cannot pick out the details of a picture just by seeing it.

Image file size should be as small as possible without sacrificing quality. This will allow faster loading times and improve user experience. On the subject of size, you should also make sure browsers are not resizing any large images you have included, as this will almost always look terrible. Instead, resize them to the desired size yourself before adding them in by using an editing program.

5. Include a Link in your Copy to Other Parts of the Site or to an External Site

The anchor text – the visible text displayed by a hyperlink taking you to another location, often highlighted in blue – should be rewritten from the URL to a relevant word or two that fits well with the surrounding text. For example, rather than having:

Visit https://en.wikipedia.org/wiki/Internet for more information.

You could simply change the text to:

Visit Wikipedia for more information, like we did at the top of this blog post!

Search engines will use ‘Wikipedia’ to determine the subject matter of the page being linked to. If it is related, this will improve SEO. Outbound links to pages that are relevant to the anchor text will improve both the ranking of the page with the outbound link and the page being linked to. But the page being linked to must be relevant.

One issue to be aware of regarding link building is trying to avoid reciprocal links (when two webpages link back to each other). This is because the benefit from either having a page link back to you, or linking out to a relevant page, is cancelled out when the same is happening in reverse.

In Summary

It is important to realise that there is no single big change you can make to improve SEO and have your page jump straight to number one. While not worth huge amounts on their own, all these little points are what SEO is comprised of, so the more you score, the higher up the rankings you will rise. For more information on our marketing services and how we could help you, head over to our Search Engine Optimisation page.

Ryan Sedgwick
Managing Director & Marketing Consultant at Impact Digital Markeitng
A Chartered Marketer, Ryan has gained extensive B2B and B2C marketing experience working across a broad spectrum of industries. Having graduated with a Masters in Marketing Communications from the University of Huddersfield, Ryan successfully utilises his skills and knowledge to effectively support businesses in getting the most from their marketing investments.