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Why Choose WordPress For Your Next Website Project?

Reasons why choose WordPress

Choosing the right content management system (CMS) or platform for your website is just as important as the design.

Many businesses often overlook the technology that powers their website, and usually focus on design and content. While there is nothing wrong with an emphasis on the design and content side of things, we urge companies to delve a little deeper into how they will manage their website, the types of functionality needed, and who will update the content. These are all important considerations you should make when determining your next website platform.

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So, why choose WordPress for your next website project?

WordPress is one of the most popular CMS available today. With over 48,282,215 downloads back in 2015 (according to Elegant Themes), WordPress is predicted to have 24% of the market share – significantly more than the other open source contenders such as Drupal and Joomla.

WordPress also has thousands of prebuilt themes and plugins, allowing companies to take tried and tested functionality and extend it to meet their needs. This makes WordPress ideal for both small websites that require standard functionality and larger sites that need a lot of customisation. And of course, WordPress is open source, meaning it is always yours and you can take it to another provider without losing the site. With a closed source system you would leave your site behind and would, therefore, need to start again with another platform and provider.

So, to recap, here’s a handy checklist: –

  • One of the most popular CMSs available on the market.
  • Open source, so you can take it to any other provider (it is always yours).
  • Thousands of prebuilt themes available to purchase (some are free) for you to customise.
  • Thousands of plugins to extend functionality of your site (some are free, and some are premium).
  • Popular prebuilt plugins that connect to popular marketing platforms such as MailChimp, Google Analytics, and gateway payment processing such as WorldPay.
  • Ideal for brochure sites and e-commerce sites with the added feature of WooCommerce.
  • Relatively easy to update, manage, and maintain.
  • Relatively easy to install.
  • User roles allowing you to restrict parts of the site for certain users.
  • WordPress database receives regular updates.
  • WordPress plugins receive regular updates from developers.
  • Built from the ground up with search engine optimisation (SEO) in mind.
  • More than just a blogging platform, but ideal to use as a blog on your site to increase website rankings.
  • Able to handle different media types such as photos, music, and videos.

 Let’s discuss your next web project

To learn more about our WordPress development services, and why WordPress is ideal for your next web project, contact us.

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Ryan Sedgwick
Managing Director & Marketing Consultant at Impact Digital Markeitng
A Chartered Marketer, Ryan has gained extensive B2B and B2C marketing experience working across a broad spectrum of industries. Having graduated with a Masters in Marketing Communications from the University of Huddersfield, Ryan successfully utilises his skills and knowledge to effectively support businesses in getting the most from their marketing investments.