SEO is a constantly changing landscape. We stay up-to-date to ensure that you do too.

Remove Old Job Postings Blog

SEO Advice: Remove Old Job Postings to Avoid Penalties

Google have threatened to penalise websites that fail to remove old job postings. What’s the best way to avoid falling foul of Google’s manual actions reviewers? Applying for a job listed on a company’s website, only to find out that…
Google Search Algorithm
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Google’s Search Algorithm: Over 200 Ranking Factors Explained (Updated for 2017)

Everyone knows the Google search algorithm is complex, but I bet you didn’t know just how complex it is. Not too long ago we watched a video in which Matt Cutts gives a very concise explanation of how Google search works. He mentions Google…
Update your website to HTTPS
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How to Update Your Website to HTTPS

If your website isn’t currently HTTPS, it should be. In this blog post we provide a straightforward rundown of how to update your website to HTTPS. Are you looking to improve your search engine rankings? Do you want to increase user confidence…
SEO Trends 2017
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SEO Trends Expected In 2017

With 2017 just 15 days away, Search Engine Optimisation (SEO) practitioners are predicting the next big thing ready to sweep across the digital marketing industry. A recent article on Search Engine Land caught my eye when reviewing the changes…
How to improve your Google Knowledge Graph
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Improve your Google listing with the Google Knowledge Graph

If you’re an Internet marketer, you’re probably familiar with the Google Knowledge Graph. But if not, here’s what it is and why you should be using it for your company. The Google Knowledge Graph is part of Google’s semantic search…
Adding your business to Google Knowledge Graph
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How to Add Your Business to the Google Knowledge Graph

The Google Knowledge Graph is the section you see in the top right-hand corner of Google when you search for a company, brand name, or celebrity. As a marketer, you should be thinking about listing your business or product in Google’s Knowledge…
SEO and Video

Why SEO and Video go Hand-in-Hand

We're beginning to see that SEO and video content are far more connected than previously thought. Too many businesses see video as something that only the big organisations can use and afford. This is simply not true. Videos don’t all have…
What are permalinks?

Permalinks: What Are They and Why Do You Need Them?

Using a permalink removes the page ID and replaces it with a friendly URL such as the post/page title. Despite permalinks being critical for SEO, so many websites still get it wrong. To a digital marketer, the URL of a website is as important…
Google searching for HTTPS over HTTP

Google is now Prioritising HTTPS over HTTP During its Indexing Process

Google has announced its indexing system will now be searching for and prioritising HTTPS versions of pages to display over standard HTTP pages, furthering their aim towards providing a more secure experience for web users. On Thursday 17th…
Impact Digital Marketing How to Improve your Bounce Rate
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Six Ways to Improve Your Bounce Rate

Unsure why you’re using up all your AdWords budget but seeing very little in the way of sales and sign-ups? Improving your bounce rate can help drive you towards achieving greater conversion rates whilst saving you money. What is bounce…