Google Search Algorithm
, , ,

Google’s Search Algorithm: Over 200 Ranking Factors Explained (Updated for 2017)

Everyone knows the Google search algorithm is complex, but I bet you didn’t know just how complex it is. Not too long ago we watched a video in which Matt Cutts gives a very concise explanation of how Google search works. He mentions Google…
Update your website to HTTPS
, ,

How to Update Your Website to HTTPS

If your website isn’t currently HTTPS, it should be. In this blog post we provide a straightforward rundown of how to update your website to HTTPS. Are you looking to improve your search engine rankings? Do you want to increase user confidence…
Reasons why choose WordPress
, ,

Why Choose WordPress For Your Next Website Project?

Choosing the right content management system (CMS) or platform for your website is just as important as the design. Many businesses often overlook the technology that powers their website, and usually focus on design and content. While there…
SEO Trends 2017
, ,

SEO Trends Expected In 2017

With 2017 just 15 days away, Search Engine Optimisation (SEO) practitioners are predicting the next big thing ready to sweep across the digital marketing industry. A recent article on Search Engine Land caught my eye when reviewing the changes…
Mobile First Index

Google Starting to Prioritise Mobile First Index

From January 2017, Google will start placing more emphasis on reading a website’s mobile sitemap than its desktop sitemap. Put simply, if your site is not mobile responsive, then you are missing out on some potential search results. Google…
How to improve your Google Knowledge Graph
, , ,

Improve your Google listing with the Google Knowledge Graph

If you’re an Internet marketer, you’re probably familiar with the Google Knowledge Graph. But if not, here’s what it is and why you should be using it for your company. The Google Knowledge Graph is part of Google’s semantic search…
Keeping your WordPress website secure
, ,

10 Ways to Keep Your WordPress Website Safe and Secure

Never say never! That’s a phrase that’s becoming more common in the world of technology, especially when it comes to cybersecurity. With the best will in the world, you can’t stop every possible hack or cyber-attack. However, you can…
Adding your business to Google Knowledge Graph
, ,

How to Add Your Business to the Google Knowledge Graph

The Google Knowledge Graph is the section you see in the top right-hand corner of Google when you search for a company, brand name, or celebrity. As a marketer, you should be thinking about listing your business or product in Google’s Knowledge…
Your outsourced marketing department

10 Reasons to Consider an Outsourced Marketing Department

Most businesses will benefit from digital marketing, but do you keep it in house or look to outsource? This blog provides 10 reasons to consider an outsourced marketing department. To outsource or not to outsource? This question faces businesses…
Advanced Retargeting

Nurturing Leads with Advanced Retargeting

We’ve all seen AdWords remarketing ads, prompting us to revisit the pair of shoes that never quite made it out of the shopping basket. Advanced retargeting takes things to a whole new level. We discussed AdWords retargeting in a previous…