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Google Analytics Guide Blog

Google Analytics Guide: Tracking Conversions

Tracking conversions helps you understand how effective your website is. In this Google Analytics guide, we show you how. In our most recent blog post, we provided an introduction to Google Analytics and explained why we believe that every…
What is Google Analytics Blog

What is Google Analytics, and Why Do You Need It?

If you have a website, you should configure Google Analytics. It’s as simple as that. But what is Google Analytics, and why do you need it? Your business’s online presence is probably spread over a number of platforms. Depending on your…
Google Search Console

Why You Should Verify Your Site in Google Search Console

Google Search Console allows you to manage your website’s presence in Google search results. If you’re serious about getting your website noticed, you should get it verified. Google Search Console – formerly Google Webmaster Tools –…
How to improve your content marketing
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How to Improve Your Content Marketing

Content marketing is the backbone of any good marketing strategy, helping your brand stand out from the crowd. And yet many of us still don’t seem to have quite figured it out. Content marketing in the modern era should be treated as a necessity.…
Digital Marketing Plan Blog Post

Is Your Digital Marketing Plan Really Fit For Purpose?

In today’s self-service economy, how do you win the battle for the customer’s attention? Does your digital marketing plan deliver the results that your business needs? In this post we’ll show you how to attract more traffic to your website,…
Win New Clients | Impact Digital Marketing

31 Ways a Digital Marketing Consultant Can Help You Win New Clients

The modern digital marketing consultant has a number of different weapons in their arsenal. All of them can help you increase exposure and win new clients. In the past week I've been asked to design and develop a new website, advise on a content…
Phishing emails and staying safe
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Phishing emails are on the rise, and spotting them is not an easy task.

With the rise in our use of technology, digital marketing, and other modern forms of communication, it's not surprising that hackers and scammers are adjusting their approach to targeting their victims. As a digital marketing agency, we…
Reasons why choose WordPress
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Why Choose WordPress For Your Next Website Project?

Choosing the right content management system (CMS) or platform for your website is just as important as the design. Many businesses often overlook the technology that powers their website, and usually focus on design and content. While there…
SEO Trends 2017
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SEO Trends Expected In 2017

With 2017 just 15 days away, Search Engine Optimisation (SEO) practitioners are predicting the next big thing ready to sweep across the digital marketing industry. A recent article on Search Engine Land caught my eye when reviewing the changes…
Mobile First Index
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Google Starting to Prioritise Mobile First Index

From January 2017, Google will start placing more emphasis on reading a website’s mobile sitemap than its desktop sitemap. Put simply, if your site is not mobile responsive, then you are missing out on some potential search results. Google…