A great consumer journey doesn’t end with the purchase of a product or service. Enhance your post-purchase engagement strategy and turn consumers into advocates. The continuing decline of high street retail, along with the seemingly unstoppable rise of online shopping, are combining to change the way that businesses interact with consumers. Smart ecommerce stores are […]
Tracking conversions helps you understand how effective your website is. In this Google Analytics guide, we show you how. In our most recent blog post, we provided an introduction to Google Analytics and explained why we believe that every connected business needs it. We hope we sold you on its benefits, and that you’re ready […]
If you have a website, you should configure Google Analytics. It’s as simple as that. But what is Google Analytics, and why do you need it? Your business’s online presence is probably spread over a number of platforms. Depending on your industry and audience, you may well have profiles on Twitter, Facebook, Instagram, and LinkedIn. […]
Following the introduction of the new Google brand safety controls in 2017, 3.2 billion ads have been removed by the organisation. The past few years have seen scandal after scandal hit the online world. From extremist content to alleged Russian interference in the 2016 US election – and, of course, the now infamous ‘fake news’ […]
The latest Google algorithm update was announced in March. Why have Google updated their algorithm, and how does it affect you? Google want their search engine to deliver the most relevant results, as quickly as possible. In order to rank webpages in terms of relevance, Google utilise several algorithms to help them understand what you […]
Google have threatened to penalise websites that fail to remove old job postings. What’s the best way to avoid falling foul of Google’s manual actions reviewers? Applying for a job listed on a company’s website, only to find out that the vacancy has been filled, is pretty annoying, right? So is registering interest in a […]
GDPR is coming into force very soon. The new regulation will have a profound effect on how we manage data. How will GDPR affect marketing? The EU’s General Data Protection Regulation (GDPR) is very nearly upon us. From 25th May 2018, GDPR will replace the UK’s Data Protection Act 1998, bringing with it stricter rules […]
Is your website delivering the results your business expects? Follow our 10 best practice tips and you’ll increase website conversions. “If you build it, they will come.” So you’ve built your website, and you’ve filled it with useful information about your business and the services you offer. Time to sit back and watch those conversions […]
Google Search Console allows you to manage your website’s presence in Google search results. If you’re serious about getting your website noticed, you should get it verified. Google Search Console – formerly Google Webmaster Tools – is an invaluable tool for webmasters, designers, marketeers, entrepreneurs… pretty much anyone who wants to maximise the effectiveness of […]
Everyone knows the Google search algorithm is complex, but I bet you didn’t know just how complex it is. Not too long ago we watched a video in which Matt Cutts gives a very concise explanation of how Google search works. He mentions Google takes more than 200 factors into consideration when producing search results. […]