What is Google Analytics Blog

What is Google Analytics, and Why Do You Need It?

If you have a website, you should configure Google Analytics. It’s as simple as that. But what is Google Analytics, and why do you need it? Your business’s online presence is probably spread over a number of platforms. Depending on your…
Google Brand Safety Controls Blog

Google Brand Safety Controls: 3.2 Billion Ads Removed

Following the introduction of the new Google brand safety controls in 2017, 3.2 billion ads have been removed by the organisation. The past few years have seen scandal after scandal hit the online world. From extremist content to alleged Russian…