Using Marketing Automation will vastly improve the effectiveness of your retention strategy.

Five Ways to Use Marketing Automation for Your Retention Strategy

New customer acquisition costs on average 4 to 10 times more than the retention of existing customers. With that in mind, the retention process needs to be as optimised as possible. Customer retention is about keeping existing customers interested in…
Ryan Sedgwick, Chartered Marketer

Ryan Sedgwick Speaking at the B2B Marketing Expo

Impact Digital Marketing will be attending the B2B Marketing Expo on Wednesday 11 May and Thursday 12 May. The B2B Marketing Expo is the UK's leading B2B marketing exhibition and conference, equipping you with the resources to elevate your…
Using Marketing Automation in your customer acquisition strategy.

Five Ways to Use Marketing Automation for Your Acquisition Strategy

Recruiting new customers is a challenge for any business. With Marketing Automation, it can be far easier. To the vast majority of large businesses, marketing automation is nothing new, with 69% of the top performing B2B businesses having integrated…