Social Media Marketing | IDM

Getting the Most from Social Media Marketing

The number of organisations making use of social media is growing at a rapid rate. However, not everyone seems to know how to utilise social media marketing effectively. Unfortunately, creating a Twitter account and posting the occasional…
What is SEO?
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What is SEO and Why is it Critical for an SME?

You've probably heard a number of people talk about SEO in reference to websites and blogs. But what actually is SEO, and why is it important? SEO (or search engine optimisation) is the process of increasing the visibility of a webpage on the…