Google searching for HTTPS over HTTP

Google is now Prioritising HTTPS over HTTP During its Indexing Process

Google has announced its indexing system will now be searching for and prioritising HTTPS versions of pages to display over standard HTTP pages, furthering their aim towards providing a more secure experience for web users. On Thursday 17th…
Social Media Marketing Planning Guide

How to Create a Social Media Marketing Plan

Social media can now be considered a huge part of what makes up the face of an organisation, and it needs be be treated with the appropriate level of importance. Without a plan, social media use can have the opposite effect to the one intended.…
AdWords Remarketing Guide with IDM

Our Ultimate Guide to AdWords Remarketing: What is it and why is it so good?

AdWords remarketing allows marketers to draw back in web users who have shown an interest in their company. This can help drive sales and sign-ups, and can increase brand awareness. AdWords remarketing is a product linked to standard Google…
Impact Digital Marketing How to Improve your Bounce Rate
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Six Ways to Improve Your Bounce Rate

Unsure why you’re using up all your AdWords budget but seeing very little in the way of sales and sign-ups? Improving your bounce rate can help drive you towards achieving greater conversion rates whilst saving you money. What is bounce…
Free Social Media Audit

Eight Social Media Marketing Mistakes You Need to Avoid

Social media is a crucial marketing strategy component for all B2C and many B2B businesses looking to seriously compete in today’s markets. However, there are a number of basic social media marketing errors that you should steer clear of…
PPC Shortcuts to Make Your Life Easier
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Five PPC Shortcuts to Simplify Your Life and Save Time

PPC (Pay-Per-Click) advertising is a great way for organisations of any size to target potential buyers and create more visits to their site in a non-organic way. However, with incorrect management it can prove costly and time-consuming. It’s…
A list of the benefits digital PR can bring to your business.
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Six Examples of How Digital PR Can Benefit Your Business

The vast number of digital tools we now have at our disposal for interacting with our market is phenomenal. From blogging to vlogging, a consistent digital PR campaign can truly benefit a business. Surprisingly in this day and age some people…
Tips for Increasing Your Email Campaign Deliverability
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5 Tips for Increasing Your Email Campaign Deliverability

Email campaigns give us a low cost means of delivering our message to a wide audience. The deliverability of these campaigns can be limited by a number of issues. When it comes to determining the quality of your emails, email service providers…
5 Ways to Improve Your SEO
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Five Quick Tips to Improve Your SEO

With search engine optimisation being such a vital and yet sometimes overwhelming component of an effective website, we’ve brought together a few quick tips to improve your SEO. Along with this blog post we recommend that you check our other…
Responsive Website

Why You Need a Responsive Website

Consumers are increasingly browsing - and buying - on smartphones and tablets, not traditional web browsers. Forward-thinking businesses are responding to this by building responsive websites which improve user experience and increase conversions. A…