Google Search Console

Why You Should Verify Your Site in Google Search Console

Google Search Console allows you to manage your website’s presence in Google search results. If you’re serious about getting your website noticed, you should get it verified. Google Search Console – formerly Google Webmaster Tools –…
Google Search Algorithm
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Google’s Search Algorithm: Over 200 Ranking Factors Explained (Updated for 2017)

Everyone knows the Google search algorithm is complex, but I bet you didn’t know just how complex it is. Not too long ago we watched a video in which Matt Cutts gives a very concise explanation of how Google search works. He mentions Google…
Inbound Marketing Strategy | IDM

How To Increase Revenues In Your Business By 208%

An inbound marketing strategy may be the missing piece in your sales plan. Get it right, and you could increase revenues by more than 200%. Traditional marketing methods are old and broken; they just don’t produce the same results anymore.…
How to improve your content marketing
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How to Improve Your Content Marketing

Content marketing is the backbone of any good marketing strategy, helping your brand stand out from the crowd. And yet many of us still don’t seem to have quite figured it out. Content marketing in the modern era should be treated as a necessity.…
Digital Marketing Plan Blog Post

Is Your Digital Marketing Plan Really Fit For Purpose?

In today’s self-service economy, how do you win the battle for the customer’s attention? Does your digital marketing plan deliver the results that your business needs? In this post we’ll show you how to attract more traffic to your website,…
Win New Clients | Impact Digital Marketing

31 Ways a Digital Marketing Consultant Can Help You Win New Clients

The modern digital marketing consultant has a number of different weapons in their arsenal. All of them can help you increase exposure and win new clients. In the past week I've been asked to design and develop a new website, advise on a content…
Update your website to HTTPS
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How to Update Your Website to HTTPS

If your website isn’t currently HTTPS, it should be. In this blog post we provide a straightforward rundown of how to update your website to HTTPS. Are you looking to improve your search engine rankings? Do you want to increase user confidence…
Phishing emails and staying safe
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Phishing emails are on the rise, and spotting them is not an easy task.

With the rise in our use of technology, digital marketing, and other modern forms of communication, it's not surprising that hackers and scammers are adjusting their approach to targeting their victims. As a digital marketing agency, we…
Reasons why choose WordPress
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Why Choose WordPress For Your Next Website Project?

Choosing the right content management system (CMS) or platform for your website is just as important as the design. Many businesses often overlook the technology that powers their website, and usually focus on design and content. While there…
SEO Trends 2017
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SEO Trends Expected In 2017

With 2017 just 15 days away, Search Engine Optimisation (SEO) practitioners are predicting the next big thing ready to sweep across the digital marketing industry. A recent article on Search Engine Land caught my eye when reviewing the changes…