Post-Purchase Engagement Strategy Blog

How to Enhance Your Post-Purchase Engagement Strategy

A great consumer journey doesn’t end with the purchase of a product or service. Enhance your post-purchase engagement strategy and turn consumers into advocates. The continuing decline of high street retail, along with the seemingly unstoppable…
Google Analytics Guide Blog

Google Analytics Guide: Tracking Conversions

Tracking conversions helps you understand how effective your website is. In this Google Analytics guide, we show you how. In our most recent blog post, we provided an introduction to Google Analytics and explained why we believe that every…
What is Google Analytics Blog

What is Google Analytics, and Why Do You Need It?

If you have a website, you should configure Google Analytics. It’s as simple as that. But what is Google Analytics, and why do you need it? Your business’s online presence is probably spread over a number of platforms. Depending on your…
Google Brand Safety Controls Blog

Google Brand Safety Controls: 3.2 Billion Ads Removed

Following the introduction of the new Google brand safety controls in 2017, 3.2 billion ads have been removed by the organisation. The past few years have seen scandal after scandal hit the online world. From extremist content to alleged Russian…
Google Algorithm Update Blog

Google Algorithm Update: How Does it Affect You?

The latest Google algorithm update was announced in March. Why have Google updated their algorithm, and how does it affect you? Google want their search engine to deliver the most relevant results, as quickly as possible. In order to rank webpages…
Remove Old Job Postings Blog

SEO Advice: Remove Old Job Postings to Avoid Penalties

Google have threatened to penalise websites that fail to remove old job postings. What’s the best way to avoid falling foul of Google’s manual actions reviewers? Applying for a job listed on a company’s website, only to find out that…
How Will GDPR Affect Marketing Blog

How Will GDPR Affect Marketing? A Guide for Marketers

GDPR is coming into force very soon. The new regulation will have a profound effect on how we manage data. How will GDPR affect marketing? The EU’s General Data Protection Regulation (GDPR) is very nearly upon us. From 25th May 2018, GDPR…
Increase Website Conversions Blog

10 Best Practice Tips to Increase Website Conversions

Is your website delivering the results your business expects? Follow our 10 best practice tips and you’ll increase website conversions. “If you build it, they will come.” So you’ve built your website, and you’ve filled it with…
Google Search Console

Why You Should Verify Your Site in Google Search Console

Google Search Console allows you to manage your website’s presence in Google search results. If you’re serious about getting your website noticed, you should get it verified. Google Search Console – formerly Google Webmaster Tools –…
Google Search Algorithm
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Google’s Search Algorithm: Over 200 Ranking Factors Explained (Updated for 2017)

Everyone knows the Google search algorithm is complex, but I bet you didn’t know just how complex it is. Not too long ago we watched a video in which Matt Cutts gives a very concise explanation of how Google search works. He mentions Google…