Who They Are
The National Car Buying Company is predominately based in the south east of England, specialising in purchasing second hand cars throughout the country.
Prior to engaging with Impact Digital Marketing, the National Car Buying Company invested heavily in pay-per-click, and wanted to ensure that this was being managed in the most efficient way. The perception was that pay-per-click costs were higher – and conversion rates lower – than they should be.
Their brief included six key elements: –
As part of delivering improvements to their online marketing campaigns, Impact Digital Marketing produced a full digital marketing strategy, launched a new website with integrations to third-party sites and back-office systems to make the whole quoting process quick, easy and efficient.
Impact Digital Marketing delivers a structured suite of services including: –
“Our business has traditionally been based primarily around pay-per-click. However, what became clear following our initial engagement with Impact Digital Marketing was that we weren’t using it in the most efficient manner. We’ve seen tangible benefits in terms of cost reductions and increased conversions from pay-per-click, and the trend continues to rise which has been fantastic. Impact Digital Marketing have also introduced SEO-based strategies, reducing our reliance on pay-per-click and providing a more sustainable, cost effective means by which to ensure that we are prominent in peoples’ minds when they are looking to sell their car.”
National Car Buying Company Management Team