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Impact Digital Marketing impressed us with their common sense, hands-on approach.
Competitor Research
A detailed competitor analysis was carried out to identify and benchmark activities within the industry.
Capital Support Group are an award winning IT managed services provider, specialising in provisioning and supporting IT services for the alternative investment industry. Given the nature of the customers they support, Capital Support Group’s support and managed services need to be of the highest standard to meet the needs of regulators and investors. Established in 2002, Capital Support Group currently employs 130 staff. The business was recently acquired by Six Degrees Group.
Web traffic increase
Social media reach increase
Keywords on page 1 of Google search
Capital Support Group were looking to leverage more from their marketing investment. They recognised that an integrated approach across marketing channels would be the most efficient way to coordinate marketing activities, and sought to engage with a digital marketing agency with an understanding of their sector and a proven track record of success.
Their brief included four key elements: –
“As a business, we’ve always recognised the importance of marketing. However, we want marketing services to be targeted and scalable – like the other functions at Capital Support Group – and ‘traditional’ marketing agencies have often left us underwhelmed in terms of what we were actually gaining for our money.
Impact Digital Marketing impressed us with their common sense, hands-on approach. They understand how to integrate the different elements of marketing, and this not only streamlines operations but also provides accurate data through which we can benchmark our marketing investment.
Engaging with Impact Digital Marketing has increased our brand awareness, and supports us in continually driving Capital Support Group’s growth as a business.”
Dean Foreman, Capital Support Group Managing Partner