“
Impact Digital Marketing impressed us with their common sense, hands-on approach.

Dean Foreman - Managing Partner

Capital Support Group

Who They Are

Capital Support Group are an award winning IT managed services provider, specialising in provisioning and supporting IT services for the alternative investment industry. Given the nature of the customers they support, Capital Support Group’s support and managed services need to be of the highest standard to meet the needs of regulators and investors. Established in 2002, Capital Support Group currently employs 130 staff. The business was recently acquired by Six Degrees Group.

248%

Web traffic increase

56%

Social media reach increase

40+

Keywords on page 1 of Google search

The Marketing Brief

Capital Support Group were looking to leverage more from their marketing investment. They recognised that an integrated approach across marketing channels would be the most efficient way to coordinate marketing activities, and sought to engage with a digital marketing agency with an understanding of their sector and a proven track record of success.

Their brief included four key elements: –

Implement an actionable marketing strategy to promote Capital Support Group across all digital channels;
Capital Support Group had very little digital presence and were predominately reactive – they wanted to increase their presence and become more proactive;
Develop a new website that would represent Capital Support Group professionally to clients, prospects and shareholders;
Integrate marketing campaigns and systems to provide one set of data and reports.

Services Delivered:

Website Development
Branding
Pay-Per-Click
Search Engine Optimisation
Social Media
Content Marketing
Email Marketing and Automation
Integration to back-office systems

Competitor Research

A detailed competitor analysis was carried out to identify and benchmark activities within the industry.

Keyword Research

Detailed keyword research took place to identify the target audience and relevant search terms.

Marketing Strategy

A full digital marketing strategy was produced and executed on behalf of Capital Support.

Planning

Initial designs were created to identify the brand and digital communications across the web.

Responsive Website

The new website was built to be responsive, giving users the same user experience across desktop, tablet and mobile devices.

Integrations

The website was integrated with their back-office systems, marketing automation platform and CRM to provide access to information. This helped their internal teams access data from one central point giving one version of the truth and one set of reports.

Security

The website was upgraded to https:// to ensure content delivered by the website was safe, secure and encrypted.

Monitoring

Ongoing analysis of Google Analytics and Search Console identify daily trends and performance.

1 2 3

On-page SEO

Optimising meta descriptions, titles, headings and images.

URL Structure

Clearly defining a user experience approach to the site layout and structure of pages and content.

Extensive Link Building

As part of increasing visibility of the Capital Support website, we focused on link building from high authoritative websites within the industry.

Quality Content

Regular content and updates are published to the website to keep the news up-to-date and on topic.

Social Media

Implemented a social media strategy to increase brand awareness and exposure.

Email Marketing

Execution of email marketing campaigns to drip feed communications to clients and prospects.

PPC Campaigns

Local PPC campaigns to bid on targeted keywords within a defined geographical location.

Events Calendar

Planning and organising events for prospects and existing customers to strengthen business relationships.

What They Say About Us

“As a business, we’ve always recognised the importance of marketing. However, we want marketing services to be targeted and scalable – like the other functions at Capital Support Group – and ‘traditional’ marketing agencies have often left us underwhelmed in terms of what we were actually gaining for our money.

Impact Digital Marketing impressed us with their common sense, hands-on approach. They understand how to integrate the different elements of marketing, and this not only streamlines operations but also provides accurate data through which we can benchmark our marketing investment.

Engaging with Impact Digital Marketing has increased our brand awareness, and supports us in continually driving Capital Support Group’s growth as a business.”

Dean Foreman, Capital Support Group Managing Partner

Get in Touch

Call us today on 0207 319 5007 to start your project